Gianpio Gravina

 Gianpio Gravina

 Gianpio Gravina Ci occupiamo di: Pubblicità;  Siti Web - Siti E-Commerce - Siti Corporate; Web marketing;  Grafica creativa; Search Engine Optimization; Search Engine Advertising; Social Media Marketing; Display Adv; Performance Adv; Direct Email Marketing; Monitoring & Reporting

  The evolution of the radio medium opens up the possibility and complexity of contemporary digital advertising to the audio format. Opinions of the CEO of Publicom, Gianpio Gravina The ways in which we listen to music and radio content have begun to evolve in a manner comparable to what has been happening for some years in the video world: from on-demand, to use on different devices, to discontinuity. "We have to get used to the fact that the radio is destined to go beyond the linearity of the schedules" says Gianpio Gravina (in the photo below), CEO of the digital agency Publicom, and continues "The path of transformation of radio into a multichannel experience opens up to the format audio the possibility and complexity of contemporary digital advertising. Today, we can think of audio as a platform capable of reaching people by identifying them through geographic data, demographics, social connections, listening behavior and other advanced metrics ". Gianpio...